As a seller on Amazon, it’s vital that you offer a great product and an exceptional shopping experience for your customers. Sellers on Amazon often succeed just by delighting their customers with their purchases, and in return, they can expect their customers to want to purchase from them again.
Here are six ways how Amazon Sellers can delight their customers:
1) Innovative packaging
Your product’s packaging is the first thing your customers will see when they receive and open the package from Amazon, so ensuring that it’s exciting and memorable will surely delight them.
The packaging is also a vital part of what makes your brand stand out. Utilize visually attractive packaging to exceed your customer’s expectations. Be creative in making your product’s packaging that projects excitement for your customers. In addition, you can use your product’s packaging as markers for contact information, instructions on using your product, and social media accounts.
2) Providing unexpected freebies with your product
Excitement is the name of the game when it comes to delighting your customers. You can bring out the excitement from your customers by adding unexpected freebies to your Amazon product.
Amazon’s policies state that you can’t add product descriptions stating that it has freebies with every purchase. Your seller account can be suspended if caught. But you can sincerely amaze your customers with freebies included in your product.
Your customers will surely appreciate this small gesture. This will make them feel special like you care for them, and they will remember this for their purchases in the future.
3) Keep your listing simplified
As a seller, we are convinced that our products are top-notch, and we want our customers to think so too. Sellers should not promise beyond what is real in their listings, so they won’t be disappointed when your customers receive your product. This situation is common when sellers advertise their product as having high-quality materials when they have subpar construction.
There are numerous listings in Amazon that usually oversell their product by stating how extraordinary they are or how much better they are than others. It is important to stay competitive in the market but do it honestly. Unhappy customers can leave your product with bad reviews.
4) Offer markdown on their next purchase
Nobody can say no to a good markdown or discount. Offering great deals is an impressive way to persuade new customers and increase customer retention. Low prices will motivate customers to purchase from you again and again.
You can fully utilize your product’s packaging by adding a coupon or code that they can use on their next purchase. This strategy is best with products that often need replenishment, like bath items.
5) Acknowledge the importance of customer service
As a seller, we are convinced that our products are top-notch, and we want our customers to think so too. Sellers should not promise beyond what is real in their listings, so they won’t be disappointed when your customers receive your product. This situation is common when sellers advertise their product as having high-quality materials when they have subpar construction.
There are numerous listings in Amazon that usually oversell their product by stating how extraordinary they are or how much better they are than others. It is important to stay competitive in the market but do it honestly. Unhappy customers can leave your product with bad reviews.
6) Fast shipping
Fast shipping is a no brainer. Suppose you use FBA (Fulfillment by Amazon) to manage your orders. You are already taken care of in that case, as Amazon usually delivers your products to your customers within a couple of days.
If not, you need to make sure that your shipping and handling time is adequate to your customer’s expectations. If possible, ship out your orders the next day or the same day. Fast delivery makes customers happy.
Delighting your customers with top-notch service leaves a lasting impression on them, which is something that would prompt them to keep on adhering to your products and services. After all, nothing beats nurturing loyal customers. To help you with this, get the best professional seller account management service.