A Fair Pricing Suspension occurs when Amazon determines that a seller has violated the platform’s fair pricing policy. Amazon strives to maintain a marketplace where customers can shop confidently, knowing they are getting competitive and fair prices. If a seller is found to be engaging in price gouging, unreasonably high prices, or price manipulation, Amazon may suspend their account to protect the integrity of the marketplace.

Amazon’s fair pricing policy is designed to prevent sellers from setting prices that take advantage of customers, particularly during high-demand periods like holidays or in emergency situations. Sellers are required to ensure that their prices are fair, competitive, and in line with market standards.