Sustainable packaging shows corporate responsibility
Moving to sustainable packaging not only benefits the environment but also sends a strong brand message to customers.
Every day, more and more customers are becoming increasingly aware of waste and pollution’s environmental and climate effects.
Using sustainable packaging will draw customers towards your branding without drastically affecting the status quo of your customers.
Not only that, the move to sustainable packaging sets your company apart as a company that cares for the world.
Retailers are starting to expect sustainability from sellers
Retailers such as Amazon have begun their switch to sustainable packaging in recent years. In fact, Amazon in 2019 expected its sellers to follow suit in its march to sustainability by implementing fines for sellers that use excessive packaging.
Eco-friendly packaging can be friendly to customer health
Standard production of traditional packaging typically involves the use of synthetic materials and chemicals such as petroleum. Unfortunately, these materials can pose health risks not only to the manufacturers but also to the consumers.
The switch to the sustainable production of sustainable packaging uses allergen-free materials.
It means that it is advantageous to the company employees and the customers. It also curtails the concerns of customers and draws them towards your brand.
Again, a strong brand message shows that the company is concerned with both the environment and its customers. The move also incentivizes customers by promoting the company and its products as an avenue for a greener lifestyle.
Sustainable packaging optimizes packaging and saves money
One key trait of sustainable packaging is the effort to maximize packing space and dimensions. The purpose is to minimize packaging inefficiencies that contribute to unneeded waste that costs the company money and damages the environment.
A perfect example is IKEA, where they adjusted the size of one of its product’s packaging size by 50% and saved €1.2 million annually because of it. Moreover, the packaging optimization caused a ripple in its supply chain that decreased costs.