The product listed by the client was classified as an automotive defeat device, which is illegal under Title II of the Clean Air Act as it bypasses emission control systems, contributing to environmental pollution. An error in the client’s barcode mapping process led to the product being mistakenly linked to automotive defeat devices. This misclassification occurred due to keyword and title mismatches in their internal software. This led to the suspension of the E-commerce account leading to loss in sales, restricted access to funds and inability to sell on Marketplace.

The client’s account was reactivated with the submission of just one appeal. I began by thoroughly analysing the ASINs to understand the products and identify why the e-commerce platform had flagged them as restricted in that particular marketplace. I reached out to the platform’s support team to gain clarity on the restriction and conducted in-depth research using government websites and relevant policy links to compile comprehensive insights.

Based on this research and an assessment of the client’s product listing practices, I formulated a well-structured appeal. Recognising that root cause analysis is critical for restricted product cases, I acknowledged the client’s listing error, accepted responsibility, and presented targeted corrective and preventive measures focused on addressing and preventing such mistakes in the future.

This meticulous and research-driven approach was pivotal in achieving a successful resolution. These steps ensure that the business is fully aligned with the platform’s policies and that such violations will not reoccur.